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Currently viewing the tag: "strategy"

This autumn, Telegraph Hill were asked by BBC Radio 1Xtra to build a social campaign for a centre piece of its year, the 1Xtra Live events in four cities; Bournemouth, London, Liverpool and Leeds.

The station wanted to find new ways to publicise and build buzz around the events so, amongst other things, we asked some of the finest street artists in the UK to create pieces around the hashtags, designed to get a conversation going to celebrate local pride in the cities: #BigUpBournemouth (and of course #BigUpLondon, #BigUpLiverpool, #BigUp Leeds).

Included in the art were the handles of key local influencers, to whom we sent video and stills of their names sprayed on the walls. Many of them posted about the walls – completing the circle of our Wall to Wall strategy.

Check out the four fifteen second videos we produced for the channel’s Instagram – which is your favourite?

Liverpool: Betarok

London: 2Rise

Leeds: Replete

Bournemouth: Slam

For a digital producer working recently primarily in television, it was great to get out on the streets, taking me back to my event promoting in Brighton and making music around the country. Even a month before, I hadn’t foreseen I would be producing walls.

Hat tips to Matt Pitts for fab camera and editing, being great on the road; Global Street Art for finding the artists and much, much more.